Put a proposed change in front of people before you roll it out.
FrictionIQ builds interactive scenarios—often as Reddit games—around a specific fee, rule, process, or outcome. Participants play through the situation; we document where they accept it, challenge it, negotiate, or leave.
From decision to evidence
FrictionIQNot a Fake Scorecard.An Honest Record of What Happened.
A real report is specific to the scenario and participant cohort. It documents the evidence, its limits, and the questions it raises—not invented findings or certainty about the future.
FrictionIQ Decision Readout
What a real study would report
Contents vary with the scenario and participant cohort
The proposed change
What was put into the scenario: the rule, fee, process, or outcome participants had to respond to.
The participant cohort
Who took part, how they were recruited, how many completed the scenario, and the limits of that sample.
The choices and reactions
Where participants accepted, challenged, negotiated, abandoned, or escalated within the scenario.
Questions for the team
What the observed responses suggest the decision-maker should examine before making the change live.
What makes it useful: A readout separates what was observed from what remains uncertain, so the team can use it beside other research and its own judgment.
How One Proposed ChangeBecomes a Research Experiment.
A practical process for examining how a particular participant cohort responds to a particular situation.
Name the Proposed Change
Start with one specific thing you are considering: a fee, rule, process, policy, or outcome that may affect customers, tenants, or users.
Build a Scenario Around It
We turn that proposed change into an interactive scenario with choices, constraints, competing interests, and responses.
Invite Participants to Play It Through
Participants experience the scenario instead of just answering a survey. We can recruit through relevant communities, including Reddit, or deploy privately to a client-provided cohort. We report the cohort and its limits clearly.
Review What Happened
Receive a concise report on the choices people made, where resistance appeared, what arguments shifted the conversation, and what the team should consider. It is research input, not a prediction.
Examples of ChangesYou Could Put Into a Scenario.
These are examples, not off-the-shelf industry products. We start with the particular change your team is considering.
Pricing & Fees
Example change: A price increase, new charge, or different service trade-off.
Policies
Example change: A new rule, changed eligibility, or altered customer option.
Product Changes
Example change: A new feature, removed option, or changed product constraint.
Customer Experience
Example change: A process that may create frustration, abandonment, or escalation.
Property & Real Estate
Example change: A fee, policy, outcome, or process affecting a property decision.
Insurance
Example change: A coverage decision, claims outcome, or policy change.
Property Tribunal Is Our Live Research Environment
We built Property Tribunal to find out whether people would engage with realistic property disputes as interactive scenarios. It is our live testbed, documenting 3,218 participant interactions—not a client case study.
Interactive dispute scenarios
Choices, trade-offs, and consequences
- STAGE 01
The Negotiator
Fast collaborative settlement
- STAGE 02
The Mediator
Structured guideline compromise
- STAGE 03
The Adjudicator
Binding tribunal decree
Explore the live experiment
Property Tribunal on Reddit
See the community-based interactive experience that informs our approach to simulation-led decision research.
A Different Research InputFor a Different Kind of Question.
Surveys, interviews, and prototype tests each answer useful questions. FrictionIQ adds an interactive scenario when the response depends on the rules, trade-offs, and reactions people encounter.
| Capability | Surveys | Focus Groups | Scenario Prototype | FrictionIQ Simulations |
|---|---|---|---|---|
| What participants do | Answer stated questions | Discuss with a moderator | Try a prototype | Make choices in a scenario |
| Primary context | A question or concept | A guided conversation | A product or service flow | Rules, trade-offs, and responses |
| Typical strength | Measure stated views | Explore language and perspective | Find usability issues | Explore choices under constraints |
| Output | Response data | Themes and transcripts | Task observations | Scenario observations |
| Use alongside | Broad opinion research | Qualitative research | Product research | Other decision research |