You bring the policy change. We find the breaking point.
We turn your proposed fee, rule or policy into a playable scenario, run it past a screened panel, and tell you where people accept, object, negotiate or walk — in three weeks, before a single customer sees it.
30 minutes with the people who build the scenarios. No deck, no pitch — we'll tell you if we're the wrong tool.
See what's in a Decision ReadoutFrom decision to evidence
Scenario spec to Decision Readout, in three weeks.
Watch FrictionIQ in Action
Scenario building, live participant decisions, and the Decision Readout your exec team receives.
From proposed changeto Decision Readout.
Four steps. One 60-minute call to start. Three weeks to a Decision Readout.
Define the decision.
One 60-minute call: what you're proposing, what the alternatives are, and what this evidence will actually change.
If it's already signed off, we'll say so and decline.
Build the scenario.
Your change becomes a playable situation with real costs and trade-offs — usually 2–4 variants, so we measure differences, not reactions.
You sign off the spec and the decision rules before launch.
Field it.
Public community, screened private panel, or both. Exclusions are applied and reported.
Every choice, objection and walk-away is logged.
Read out.
The Decision Readout, the raw data, and an hour with the people who built it.
Your findings and identity stay yours.
Property Tribunal: proof that a vertical can be mapped.
A live scenario where people work through real property disputes — deposit deductions, repair standoffs, fee changes, renewal terms. The working template for every vertical we open next.
Three escalating stages — one vertical fully mapped
The Negotiator · The Mediator · The Adjudicator
- STAGE 01
The Negotiator
Settle directly. Participants can concede, hold out, counter-offer, or escalate.
- STAGE 02
The Mediator
Bring in a third party. Structured compromise with a new authority dynamic.
- STAGE 03
The Adjudicator
Accept a binding ruling — or leave. Terminal stage; all choices logged.
See the live scenario
Play through a property dispute
Nothing lands like making the choice yourself. You'll understand the instrument in 30 seconds — and see why participants stay to the final stage.
The Decision Readout.Not a dashboard. A document your exec team acts on in one meeting.
Three weeks from scenario sign-off. Ten sections, the raw CSV, and a five-slide exec cut built to be forwarded without us in the room.
FrictionIQ Decision Readout
What every Decision Readout contains
Findings vary by engagement; the structure doesn't
01Threshold curves
Where acceptance breaks down across each version of your change — and how steeply.
02The Objection Map
Every objection raised, coded and ranked, in participants' own words. The section clients quote back most.
03Negotiation paths
What people asked for instead, which counter-offers ended the dispute, and which made it worse.
04Escalation & abandonment
The exact points where people stopped negotiating and either escalated or left.
05Exec cut + raw CSV
Five slides built to be forwarded without us in the room, plus every recorded choice so your analysts can check our work.
Every readout includes a section titled “What we would not conclude from this data.” We sell directional evidence, not prediction or a population estimate — and we say so in writing.
Test ten variations without running ten studies.
Once we've recorded how real people respond to your scenario, we can replay those decisions against alternative fees, notice periods and concessions — instantly, without going back to the panel. No synthetic respondents. No LLM guessing.
Real choices from real participants in your scenario.
Change the fee, the timing, the wording. See how recorded decisions shift.
Variants that raise dispute rates are flagged before they reach your readout.
Industries We Map.Most vendors list twelve. Here's the actual state of play.
Each sector is labelled by what we can deliver today — not what we'd like to.
Property, Lettings & Residential Disputes
Deposits, repairs, fee introductions, renewals. If your change touches tenants, landlords or agents, the scenario library and panel exist today.
Fees, Arrears & Collections
A demand, an authority imbalance, and a customer deciding whether to pay, push back or escalate. Late fees, arrears, forbearance, hardship routing.
Insurance
Excess changes, claims evidence, renewal increases, appeals. Built and recruited to order.
Subscription & SaaS Pricing
Plan migrations, grandfathering, usage caps, cancellation flows. Private panel.
HR & Workplace Policy
Return-to-office, benefits changes, restructuring. Run inside your own workforce.
Not yet: Healthcare, clinical pathways, or anything a regulator must accept. The instrument isn't ready.
What we're better at —and what we're worse at.
Pick the method by the question, not by habit. We've marked the row we lose.
| Capability | Survey / conjoint | Focus group | Live pilot / A/B | Ship it anyway | FrictionIQ scenario |
|---|---|---|---|---|---|
| What you observe | Stated intent | Discussion, room-influenced | Real behaviour, in market | The aftermath | Choices under rules, costs and consequences |
| Acceptance thresholds | Modelled | No | Eventually | Retrospectively | By design |
| The words people use to object | Rarely | Yes, n=8 | No | In your complaints queue | Yes, at scale |
| Negotiation & escalation behaviour | No | Simulated at best | Only after damage | Only after damage | Core output |
| Time to evidence | 4–8 weeks | 3–5 weeks | 1–2 quarters | 0 | 3 weeks |
| Population-representative estimates | Best in class | No | Yes | n/a | No — we don't claim this |
| Exposure if change lands badly | None | None | Real customers, real churn | Maximum | Contained |
| Best for | Sizing a known question | Understanding why | Confirming at scale | Nothing | Deciding what to ship, before you ship it |
Know where the line is before your customers find it.
One 60-minute call. Three weeks. A readout your exec team acts on in one meeting. Fixed fee, agreed at scoping.
Book a 30-min scoping callNo deck, no pitch — we'll tell you if we're the wrong tool.